YOO-HOO, MRS. GOLDBERG
USA, 2009, documentary
Director: Aviva Kempner
Kempner presents a gift to her audience with this loving portrait of Gertrude Berg, an American Jewish heroine who pioneered the family-based sitcom format that has proven to be television's most durable and popular genre. Most surprisingly, she accomplished this by presenting America with an outwardly Jewish family that wore its immigrant heritage on its sleeve. The film looks at the life and career of Berg, the creator, writer and star of The Goldbergs, including the stand Berg took against McCarthyism. Although the film’s catch phrase is “the most famous woman you’ve never heard of,” Kempner has done much to change that with this humorous and eye-opening story.
PRESENTED AS PART OF the 2011 Visionary Award Retrospective
POST-FILM DISCUSSION WITH Aviva Kempner, Director and Visionary Award recipient